HOW IT WORKS
YOU patronize Jewish-owned restaurants, retailers and businesses throughout May and beyond!
Participating Jewish-owned restaurants, retailers and businesses gain exposure, receive sales AND many will be giving back to the community thanks to your patronage.
Many local businesses have committed to donating 5-15% of their total sales on Mondays to the Jewish Federation of Greater Houston & Houston Jewish Community Foundation's COVID-19 Appeal to help Jews in need NOW, and we encourage you to do the same if you can!
IT ALL STARTED WITH A LIST...
Martha Barvin created a list of Jewish-owned restaurants that she sent to friends and family in hopes that they would support these restaurants. Jenny Gustafson, founder of Like Minds Communications, received this list and wondered if more could be done...not only to support these restaurants, but also other Jewish-owned businesses and Jews who have been financially-impacted by COVID-19. She and business partner, Melina Soroka, turned to two other Jewish-owned marketing agency owners, Allie Danziger of Integrate Agency, and Jason Kohll of Tippit & Moo, to start brainstorming. What could happen if three of the top agencies in Houston put their talents together to support Jewish restaurants, retailers and businesses and Houston's leading Jewish non-profit, Jewish Federation of Greater Houston?
Mensch Out was born.
The goals of this marketing, sales and fundraising campaign include:
We'll raise awareness of Jewish-owned restaurants, retailers and businesses in the Houston community.
Jewish Houstonians support Jewish-owned restaurants, retailers and businesses, which have been hit especially hard due to the COVID-19 pandemic.
Many Jewish-owned restaurants, retailers and businesses have committed to donating 5-15% of their total sales each Monday in May to Jewish Federation of Greater Houston & Houston Jewish Community Foundation's COVID-19 Emergency Fund.
Together, we raise critical funds for the COVID-19 Emergency Fund, which will support Jewish Houstonians and organizations in need at this time.
This effort is 100% volunteer- and donation-driven.
The Jewish Federation of Greater Houston and the Houston Jewish Community Foundation have partnered together to provide emergency basic needs, to support community organizations, and to further continuity of Jewish life. Our goal is to ensure we can act quickly to make funds available to assist those individuals in need in the near term. While the process of assessing and quantifying needs for our community partners is still ongoing, we do know that the long-term needs of our institutions will be significant.
Emergency Basic Needs:
People come first. The COVID-19 pandemic has greatly disrupted lives and made it difficult for many within our community to access basic needs. It is also severely impacting employment and causing economic uncertainty. “Basic Needs” for individuals, families, and seniors can include items such as food, medicine, and household supplies as well as rental payments, utilities, and other necessary bills. In the first two weeks of the city shutdown, more than 400,000 Texans have filed applications for unemployment benefits (Houston Chronicle). As families within the Jewish community struggle to overcome economic devastation, the need for employment assistance and mental health counseling will grow.
Continuity of Jewish Life:
While the full extent of this crisis remains unknown, we do know that families and their access to Jewish life has been interrupted. Moreover, families facing financial decisions may have to disengage in communal life. Keeping families connected in a meaningful way to Jewish life during times of uncertainty is crucial. Funding in this area may support direct aid to families for tuition and program assistance for formal and informal Jewish education and connections to Jewish life.
Supporting Community Organizations:
The backbone of any Jewish community is its Jewish institutions. Organizations throughout our community are facing financial strain as programs have to be cut to observe social distancing and congregants, members, and families are disconnected from these groups. While online programming works to fill the gaps in our community, we anticipate there will be long-term impacts to the fiscal health of Jewish institutions because of the shutdown. Many of our organizations do not have significant reserves to weather a significant disruption of this nature. We are in the process of assessing our institutions to better understand their needs and the gap that may exist.
Learn more about and support the Jewish Federation of Greater Houston and Houston Jewish Community Foundation's COVID-19 Appeal here.
THE ORGANIZING AGENCIES
Like Minds Communications offers full-scale communications and marketing services to mission-driven businesses in Houston and beyond. With Jenny Gustafson and Melina Soroka at the helm, Like Minds is made up of a team of nine creative professionals who offer best-in-class public relations, social media, marketing and design services for brands and businesses that positively impact people, and communities, of all kinds. Like Minds specializes in working with non-profit organizations, social enterprises, mental health practitioners and organizations and socially-interested businesses, including many of Houston’s most beloved restaurants.
Jenny's connection and passion for the Jewish community includes:
Serving as an ADL Southwest Region Board Member, volunteering with Jewish Family Service, attending Jewish Day School throughout her life (Solomon Shekter, The Shlenker School and Emery Weiner School) and being an active member of BBYO.
Melina's connection and passion for the Jewish community includes: attending ERJCC summer camps as a child, being a JCC Maccabbi athlete for four summers, graduating from Congregation Beth Yeshurun's Religious School, raising millions of dollars as a development team member at AIPAC and more.
Integrate is fully-integrated digital and traditional marketing agency; founded in 2009 we always stay true to traditional PR roots while seamlessly incorporating the limitless strategic potential of digital marketing. We specialize in developing our own integrated methods of public relations and digital marketing that go beyond convention to deliver game-changing results for businesses of all sizes and stages. Our services include: website design and development, digital marketing, SEO, email marketing, PR and social media.
We’ve been honored to work with so many within the Jewish community, as well as multiple Jewish entities, including: ERJCC, Jewish Family Services’ ReelAbilities for >6 years, Beth Yeshurun Endowment Fund, Congregation Emanu El, Jewish Federation (The Big Gig), Jewish Family Services, ADL… and more!
We believe in the power of putting things together. The old with the new, the logical with the wild, the expected with the unexplored.
Tippit & Moo is a full service creative-driven marketing agency, headquartered in Houston, but serving clients across the country. One of the most awarded teams in Texas, Tippit & Moo has won the most creative ADDYs three of the last four years.
“The Jewish Community welcomed me to Houston 19 years ago and treated me like family. The JCC, Beth Yeshurun and the Houston Jewish Federation are amongst many organizations that are close to our heart. In a severe time of need, we want to use all our resources to help those in need.” - Jason Kohll
Martha Barvin developed a list of Jewish-owned restaurants, simply because she wanted to support these businesses. Her selflessness, research and efforts inspired and enabled us to plan this initiative. THANK YOU, MARTHA!